- Don't post reviews from the same IP that the book was listed from.
-Ask your friends to create: a "Real Name Badge". A Real Name Badge is proof the individual is a real person.
How to approach your friends
-Tell your friends to read the introduction or the back of the book and post an honest review, some people might hesitate because they think it's dishonest, but not if they provide an honest review. And if one of your friends decides to give you a negative review, there's nothing wrong with it once in a while, in fact that there is an advantage that it will make your book look more realistic if there's some criticism as well.
- When you offer your friends money they will be more inclined to do it, plus there will be more of a reason and justification for them to do it.
- Space the reviews apart by areas as well. For example, if you live in Michigan and have many friends throughout the US, don't post your first 10 reviews from your neighborhood in Michigan. Try to spread them apart, get your first review from Michigan, your second from Miami, third from LA, then rotate. If you can have friends from outside the country have them purchase the book and post reviews also, since Amazon ships to Great Britain and Europe as well. Try to space them out distance wise. Amazon hasn't really started using this system yet to catch fake reviews, but it's in discussion.
- ONLY respond to negative-critical reviews!! If someone posts a malicious review don't reply, otherwise if people see you having a back-and-forth argument with someone it will ruin your reputation. The best course of action concerning negative-malicious reviews is to ignore, ignore, ignore and deem them irrelevant.
Keep in mind
Amazon phone number 866-216-1072, (206) 622-2335, Amazon fax number: 206-266-7010, Amazon email firstname.lastname@example.org, Amazon address 410 Terry Avenue North, Seattle, WA 98109, How to Contact Amazon by phone